Firmness
Measured data6/10 (medium-firm)
A notch firmer than the “medium feel” on the Costco and Purple listings. The grid makes it feel springy rather than dense.
NapLab measurementThis Purple Renew mattress review covers the 11-inch gel-grid bed Costco has stocked nationally since December 2025. Purple says it differs from the PurplePlus only by its two-tone cover. NapLab measured it at 6 of 10: cool, quiet and quick to rebound, but a poor match for side sleepers and anyone who sits on the edge.
Updated · By SleepUnpacked Research Team
Only if you already want the Purple grid and you sleep mostly on your back. NapLab measured 6/10 firmness, 1.98 in of sinkage, fast heat release and a 0.3-second recovery, and rated back and stomach sleepers from 150 to 250 lb a “maybe”. It rated side sleepers “no” at every weight and measured a soft 5.50 in seated edge. The case for the Renew over the PurplePlus is the channel: $1,299.99 for a queen on Costco.com on 7 November 2026, delivered and set up, against $1,899 for the Renew and $1,699 for the PurplePlus on purple.com, with Costco’s return policy in place of Purple’s 21-night minimum.
Purple also lists it on purple.com as the PurpleRenew® Mattress and states that the only difference from the PurplePlus® is a Costco-exclusive two-tone cover. It is not the 9.25 in Purple Mattress (often called the Purple Original), and it has no coils, unlike the Restore Hybrid line.
Purple publishes a 2 in GelFlex Grid, then 2 in and 3 in polyurethane comfort foams and a 4 in polyurethane base, with an edge-support foam perimeter. No foam densities are published by Purple, Costco, or NapLab.
Costco and purple.com both call it a medium feel. NapLab measured 6 of 10, which it labels medium-firm, with only 1.98 in of sinkage.
Costco lists 11 in thickness and a 109 lb queen; purple.com gives the same 80 × 60 × 11 in queen dimensions. Costco’s product name carries the height: “PurpleRenew 11"”.
King $1,599.99 online. The online price includes white-glove delivery, setup, and haul-away. Warehouse prices differ and Costco says they may vary. The same bed was $1,899 for a queen on purple.com on the checked date, with no sale shown. At the December 2025 rollout, trade press reported a $999 queen launch price.
Bought at Costco, the return rights are Costco’s, not Purple’s. Costco’s published return policy sets 90-day limits for electronics and certain other categories but names no time limit for mattresses. Bought on purple.com, the Renew has a 100-night trial with a 21-night minimum.
Costco delivers within about 50 miles of a warehouse, with some exceptions; Alaska, Hawaii, and Puerto Rico may carry an extra charge. The mattress is also stocked in many US warehouses for carry-out.
Costco.com orders can be returned at any of its warehouses. A purple.com purchase follows Purple’s own process instead: photos, intact law tag, and a refund net of any discount and transportation deductions. NapLab reports Purple’s customer service quoted a $150 return fee.
Costco lists the 10-year warranty; Purple’s terms cover a visible indentation deeper than 1.0 in, for the original purchaser only. For a Costco purchase, Purple asks you to start the claim with the retailer and keep the receipt and law tags.
Best-for and avoid-if guidance is Sleep Unpacked editorial analysis. Purchase terms can change; use the linked official source before ordering.
Purple launched the Renew at $999 for a queen when it reached 450 warehouses in December 2025. Eleven months later, the three listings that sell this layer build spread about $600 apart for the same size. Prices below were read on 7 November 2026; Costco warehouse prices are set locally and may differ from Costco.com.
| Listing | Queen price | Terms that change |
|---|---|---|
| Costco.com — PurpleRenew 11" | $1,299.99 | Membership required. Delivery, setup and haul-away included. Costco satisfaction guarantee; return to any warehouse. |
| purple.com — PurpleRenew® | $1,899 (no sale shown) | 100-night trial, 21-night minimum. Free shipping, boxed. Refund net of discounts and transportation deductions. |
| purple.com — PurplePlus® | $1,699 sale ($2,099 list) | Same build per Purple, standard cover. Same purple.com trial and return terms. |
The odd result is that purple.com prices its own Renew above the PurplePlus it says is the same mattress. If you are buying from Purple, the PurplePlus on sale is the cheaper route to this build. If you have a Costco membership, the Renew is cheaper again, and the price includes white-glove delivery, setup and haul-away, where purple.com ships the bed free in a box.
Each result is labeled by evidence type. A measurement is not converted into a 10-point rating, and an untested metric stays unscored.
6/10 (medium-firm)
A notch firmer than the “medium feel” on the Costco and Purple listings. The grid makes it feel springy rather than dense.
NapLab measurement1.98 in sinkage; peaks above 2.0 PSI on several side maps
NapLab calls the pressure relief fair and the contour slight. Shallow sinkage keeps back and stomach sleepers level, but side sleepers’ hips produced the high readings. That cuts against Purple’s “shoulder + hip pressure relief” line.
NapLab measurement89.4 °F peak surface temperature (average 89.7 °F)
Only 0.3 °F under average at the peak, but the open grid released heat fast: 7.9 °F in the first minute against a 4.8 °F average. NapLab scores cooling 9.0, the bed’s strongest category.
NapLab measurement8.26 m/s² acceleration, 1.01 s duration
Slightly better than NapLab’s 8.74 m/s² average, though the motion lingers about a second. Expect a little grid jiggle rather than a dead stop.
NapLab measurement0.3 s full recovery; 8.87 in total bounce
The grid snaps back almost instantly (average 1.0 s), which makes turning over easy. Total bounce sits a little under NapLab’s 9.31 in average.
NapLab measurement5.50 in seated compression (average 4.06 in)
The weakest measured result. NapLab reports the grid collapsing at the edge under seated load despite the foam perimeter, and rates lying-edge support only fair.
NapLab measurementMinimal — top score in NapLab’s noise category
No coils to creak. No decibel figure is published.
NapLab measurementThese calls follow NapLab's position-by-weight ratings for the Renew, which use the same three bands. NapLab does not score combination sleeping, so that row is our reading of its other results.
NapLab rates this band “no” in every position. With slight contour and a light body, the shoulder has little to sink into.
NapLab’s “no”: hip pressure topped 2.0 PSI on several side maps. Purple’s listing names side sleepers as a fit; the measurements do not back that up.
Still a “no” from NapLab. More weight loads the hip harder on a 6/10 surface with no zoning.
NapLab rates back sleeping “no” below 150 lb; a light body floats on the grid and gets little lumbar contact.
NapLab’s “maybe” and the band it names as the best fit. Low sinkage keeps the hips level.
A NapLab “maybe”. The foam core has no coils, so watch for edge collapse and earlier softening under higher load.
NapLab rates this band “no” across positions, including stomach.
NapLab’s “maybe”. Only 1.98 in of sinkage helps keep the midsection from dipping.
NapLab’s “maybe”, with the same foam-core caveat as back sleeping at this weight.
NapLab does not score combination sleeping separately; with every position rated “no” in this band, we do not recommend it.
The 0.3 s recovery makes turning easy, but time spent on the side meets the bed’s worst result. Mostly-back combination sleepers fare best.
Easy to move on, but side time is still a poor fit and the edge compresses deeply when you sit to get up.
Fit calls are qualitative editorial interpretations of published lab results. They are comfort and alignment judgements, not clinical recommendations.
Purple publishes every layer thickness. It does not publish foam densities, and NapLab lists them as not available. NapLab records the law-tag materials as 56% polyurethane foam pad, 43% gel pad, and 1% polyester fibre.
| Layer | Thickness (in) | Role |
|---|---|---|
| SoftStretch cover | — | Polyester/spandex top panel. The Costco-exclusive two-tone version is the only published difference from the PurplePlus. |
| GelFlex Grid | 2 | Hyper-elastic polymer in an open grid. Its columns buckle under heavier points and leave channels for air. |
| Polyurethane comfort foam | 2 | NapLab’s reviewer found this layer unremarkable in quality and feel. |
| Polyurethane comfort foam | 3 | Transition foam between the grid section and the base. |
| Polyurethane base foam | 4 | The support core, with a foam edge perimeter. No coils anywhere in the build. |
That layout explains both ends of the measurements. The grid sits right under the cover, so heat escapes quickly and the surface springs back in a third of a second. With no coils, edge support depends on a foam perimeter, and NapLab watched the grid fold in on itself when it sat at the side.
The purple.com listing calls the Renew best for back, side and combination sleepers, describes a medium feel with shoulder and hip pressure relief, and says the feel helps reduce pressure buildup and pain. Costco’s listing repeats that the grid relieves pressure. These are the manufacturer’s and retailer’s descriptions, not test results.
NapLab measured the bed firmer than the label, at 6 of 10, recorded readings above 2.0 PSI at the hips on several side-sleeping maps, and rated side sleeping “no” in all three weight bands. Its reviewer concluded the main reason to choose the Renew is a strong preference for the grid itself. NIAMS notes that back pain has many causes; a mattress’s comfort is not treatment for any of them.
This review is general product information, not medical advice. A mattress does not diagnose, treat, or cure any medical condition. If you have persistent or severe pain, talk to a qualified healthcare professional.
Purple says the build is identical and only the cover differs, so the decision is the purchase channel, not the feel. Choose the Renew for the Costco price, delivery and returns; choose the PurplePlus if you want Purple’s own trial, a California King, or a non-Costco checkout.
The same 2 in grid on a thinner base: the original is 9.25 in tall against 11 in, and also measured 6 of 10 elsewhere on this site. It listed at $1,599 for a queen on purple.com at our October check. The Renew adds foam depth under the grid and is cheaper at Costco; the original is the lower-profile option.
The Restore puts the grid over pocketed coils at 11.5 in and listed at $2,699 for a queen in September. Coils are the usual answer to the Renew’s weakest result, its soft seated edge, but no lab has measured the current Restore feel, so that remains an expectation rather than a finding.
The other Costco-exclusive bed on this site, at $749.99 list for a queen in October. NapLab measured it at 6.39 m/s² of motion and 3.50 in of seated edge compression, both better than the Renew’s 8.26 and 5.50. Pick the Casper for edges and price, the Renew only if you want the grid.
At Costco there is no named sleep trial. The satisfaction guarantee covers the purchase, Costco.com orders can go back to any warehouse, and the published policy sets time limits only for electronics and a few other categories. On purple.com the Renew has a 100-night trial, but you must sleep on it for 21 nights first, send photos with the law tag attached, and accept a refund that can be reduced by discounts and transportation costs. NapLab says Purple’s customer service quoted it a $150 return fee.
Wherever you buy, the warranty is Purple’s: ten years from purchase, for the original purchaser, with a visible impression deeper than 1.0 in counting as a defect. For a Costco purchase Purple sends you to Costco first. Purple requires a frame with centre support and five or six legs for a queen or larger, and slats no more than 3.5 in apart, and may ask for proof of the foundation before honouring a claim.
Assumptions: one or two adults within NapLab’s 150–250 lb fit band, nightly use, a foundation that meets Purple’s requirements, and regular rotation. Inputs are Purple’s published thicknesses and NapLab’s measurements of a new unit. No foam density, ILD, or long-term test of the Renew is published, so we give no forecast curve, probability, or score.
The edge. It already compressed 5.50 in when new, and a foam perimeter carries every sit-down. After that, the polyurethane under the hips, since the whole support core is foam with unpublished density rather than coils.
The grid is a polymer, not a foam, and is the layer that sets the feel. Purple’s 1.0 in indentation threshold is stricter than the 1.5 in some brands use, and a Costco purchase adds Costco’s return policy on top.
Confidence is low on timing. We will revise this section if Purple publishes densities or changes the layer list, if a lab tests the Renew or PurplePlus over time, or if consistent owner reports tie a specific change to a specific age.
Purple says so. Its Renew listing states that the only difference between the PurplePlus and the PurpleRenew is a Costco-exclusive two-tone cover, and both list a 2 in GelFlex Grid over foam at 11 in. Purple publishes the Renew’s layers as 2 in grid, 2 in and 3 in comfort foams, and a 4 in base. Sleep Unpacked has not independently confirmed the two builds are identical.
Mainly at Costco. Purple moved the Renew into Costco warehouses nationally in December 2025 and onto Costco.com from 26 December, according to trade press. On 7 November 2026 Costco.com sold the queen for $1,299.99 and the king for $1,599.99, delivered and set up. purple.com also lists it, at $1,899 for a queen, plus a California King size Costco does not list online.
NapLab measured 6 out of 10, which it calls medium-firm, even though Costco and Purple label it medium. Sinkage was shallow at 1.98 in, so you sleep on top of the grid rather than in it.
Not according to the only independent test. Purple’s listing names side sleepers as a fit, but NapLab recorded hip pressure above 2.0 PSI on several side-sleeping maps and rates side sleeping “no” at every weight it scores. Back and stomach sleepers from about 150 to 250 lb get a “maybe”.
Costco’s, not Purple’s. Costco.com orders can be returned to any warehouse under its satisfaction guarantee, and its published policy names no time limit for mattresses. Purple’s 100-night trial with a 21-night minimum applies to purple.com purchases.
No. Under the 2 in grid are 9 in of polyurethane foam in three layers, with a foam edge perimeter. Purple’s coil beds are the Restore Hybrid line.
Ten years, for the original purchaser. Purple treats a visible indentation deeper than 1.0 in as a defect, a stricter line in the owner’s favour than the 1.5 in some brands use. For a Costco purchase, Purple asks you to start the claim with Costco and keep the receipt and the law tags.
Intro:For first-pass context, review Purple Original living review.
Methods:For methods and material assumptions, review Purple Hybrid mattress review with coils.
Methods:For methods and material assumptions, review best cooling mattress picks.
Risk:For risk thresholds and failure conditions, review when and where to buy a mattress.
Conclusion:For conclusion-level comparison, review Purple Plus mattress review.
Next Step:For your next decision step, review Casper Cooling Select Hybrid mattress review.
Next Step:For your next decision step, review Purple Renew specs, sizes & pricing.